Meet Anne

Anne Hoagland Bauer is the President & CEO of Racket Merchandise Company and is a Certified Life Coach. After graduating from The University of Kansas with a BA in Psychology, and just two weeks after their wedding, Anne & her husband, Brandon, moved to Brussels, Belgium, where Anne focused on building relationships with international airlines as the Sales Director for Racket. Returning to the US and taking over the company as President & CEO, Anne changed the company’s focus to growing a larger international customer base to better position the company in a changing industry.  Moving the company from a majority-domestic customer base to a majority-international customer base has allowed Racket to thrive despite domestic airline bankruptcies, consolidations, and domestic trade wars.  Anne has also set the company apart in the industry as a certified WBE (Women-Owned Business Enterprise) that focuses on simplicity, efficiency, and highly customized service. As the first woman in 6 Generations to own & operate Racket, Anne spent years learning to find her own identity and unique voice as a leader in the business world. That experience fueled her desire to become certified as a life coach.  She has a passion for empowering women and focuses her efforts as a Certified Life Coach on offering team workshops & retreats, as well as one-on-one coaching to help working women achieve balance, flow & joy in their lives.